Content Lead, based in Prague

Most content
doesn't do much.

I try to make the kind that does. Content Lead at Trezor. Two-time BAFTA winner. Built a hardware company before that. Scottish, based in Prague.

See the work scroll ↓

Prague, 2026

What I do

A few things
I've come to believe.

Fifteen years in, I've got opinions about this. Four of them shape how I run a content team.

i.

Content has to do two things at once.

Make people feel something and make them act. Most teams are good at one or the other. The interesting work happens when they're the same piece.
ii.

Smaller sometimes wins.

Some of the content that performs best isn't the cinematic hero film. It's the short, raw, lo-fi stuff cut for paid. Audiences trust honest before they trust expensive.
iii.

Distribution is half the work.

A great film with nowhere to go is just a portfolio piece. Distribution belongs in the brief, not bolted on after.
iv.

Everything starts with the brief.

A campaign is only as good as the one-page document that kicked it off. If that page doesn't excite the team, the work won't excite anyone else.

None of this is original. It's just what's worked.

Work

The work.

A mix of cinematic campaign films, raw direct-to-camera series, editorial, and the paid cuts that make it all work harder. Different jobs, different registers.

Campaign Film · Hero

Satoshi's Birthday

Bitcoin's anniversary, with the gloss stripped off. Built around how it actually moves: friend to friend, network to network.

Pulse Series

Pulse: meet the team

People buy from people. Pulse puts the team on camera. The engineers, the designers, the actual humans behind the product.

Raw · Paid

$Instagram reel, wireless thumbnail$

Wireless.

Lo-fi, quick turnaround, cut for paid. The format that actually drives the numbers.

Campaign Film

Valentine's Day

A holiday gag, with teeth. We used Valentine's to make the case for ditching your current wallet.

Campaign Film

Black Friday

The Safe 7 launch had wiped us. So instead of pretending otherwise, we made the campaign about that. The marketing department had left the building.

Editorial

Trezor Blog
Ongoing

Turning crypto's most complicated ideas into pieces a normal person can actually finish.

The most effective content doesn't always look like content.

The Pulse series isn't built for clicks. It's built so people can meet the team behind the product. See the faces, hear the reasoning, get a sense of what we actually believe. In a category where most companies hide behind protocol diagrams, putting real people on camera is its own kind of marketing.

The raw content that does drive performance is shorter and lives in paid. Lo-fi, direct, cut for the feed. Same instinct underneath: trust the audience to handle something less polished.

Film

Before all this,
I made films.

Documentaries and series for the BBC, Channel 4, and Sky. Two BAFTAs and a Kodak Award for cinematography along the way.

That work doesn't sit in a drawer. The job of a documentary director is to take something complicated and find the version of it that holds an audience for forty-five minutes. That's the same job I'm doing now. Just shorter formats and different platforms.

2× BAFTA Awards, Direction, BBC and Channel 4 productions

Kodak Award, Best Cinematography, Bristol Film Festival

Now

Building with the
next generation of
filmmaking tools.

ComfyUI, generative video, end-to-end AI pipelines. Tools that didn't exist eighteen months ago, that the next wave of filmmaking is going to be built on.

ComfyUI Generative Video AI Pipelines End-to-end Workflows

Beyond the work

Jeseník, 2024.

Floods devastated the town of Jeseník in the Czech Republic. My wife Ety and I moved into a small family-run hotel with our three-year-old and one-year-old, and stayed for months. No running water, no electricity. The fire brigade delivered fresh water every morning. Ety ran an informal school for the local kids while their families rebuilt their homes. My job was the barbecue. No power to cook, so I grilled sausages for everyone's lunch.

It's not a case study. I just think it belongs on the same page as the rest.

Contact

Say hello.

Best on email if it's serious, LinkedIn if it's professional, anywhere else if it's neither. Based in Prague, working across CET.

Email ↗ LinkedIn ↗

Most contentdoesn't do much.

A few thingsI've come to believe.